The log
Every decision was dated on the day it was made — in a log that cannot be rewritten backwards. The three entries below are from the parts that did not work. The full archive opens at once, with the decision to sell.
A mark was canonised, then withdrawn because nobody could read it. Fused into the body, the drop lost its identity; it needed to stand apart.
We do not publish AI-generated photographs of products. With no product yet, showing a photo of a bar would imply something that does not exist. We show the cross-sections as schematics computed from φ, not photographs.
The brand was built not in the open but on the record, and released at once. Implying 'you watched it happen' would be exactly the soft claim we exist to prevent.
From here the log runs live: batches, suppliers, mistakes, as they occur.